Automotive Views

Tuesday, March 25, 2025

In our opinion: Tariff-avoidance strategies work for automakers, but suppliers may not survive

Suppliers are particularly vulnerable to the impacts of President Donald Trump's various tariff schemes, but most lack the resources and pricing power to avoid them.

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Larry P. Vellequette: Auto industry needs to be 'elbows up' for Canada, Mexico

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Chrissy Taylor: Why you should apply to be a Best Dealership To Work For

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	Better Data Connects You to Better Buyers

Automotive marketing evolves rapidly, making finding new customers and keeping loyal ones complicated. Today’s personalized consumer journeys mandate intelligent planning and management, including identity resolution, targeted audiences, and multi-channel measurement. The Experian Marketing Engine™ offers a coordinated set of data-driven solutions that help auto marketers develop and measure effective marketing campaigns—all backed by Experian’s trusted data and dedicated automotive team.

Better Marketing Starts Here.

Leo Michael Cartoons

Sales of GM's Cadillac Lyriq EV tripled in 2024 to 28,402, outpacing each of its XT4, XT5 and XT6 gasoline crossovers. And in January, Cadillac saw a 38% rise in its electric vehicle registrations.

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