Automotive Views

Tuesday, March 18, 2025

In our opinion: Shareholders see Musk's MAGA tilt leaving Tesla out

Elon Musk's shift this year from leading his electric vehicle company to spearheading a U.S. government initiative is proving that business and politics can be a volatile mix.

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Jeff Melnychuk: Here's why Trump's tariff plan won't lead to reshoring

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Diego Solorzano: Why Trump had to hit brakes on automotive tariffs

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	Better Data Connects You to Better Buyers

Automotive marketing evolves rapidly, making finding new customers and keeping loyal ones complicated. Today’s personalized consumer journeys mandate intelligent planning and management, including identity resolution, targeted audiences, and multi-channel measurement. The Experian Marketing Engine™ offers a coordinated set of data-driven solutions that help auto marketers develop and measure effective marketing campaigns—all backed by Experian’s trusted data and dedicated automotive team.

Better Marketing Starts Here.

Leo Michael Cartoons

The UAW and President Donald Trump have seldom seen eye-to-eye, but the promise of 25 percent tariffs on products made in Canada and Mexico has created common cause. UAW President Shawn Fain has long been an opponent of free trade agreements, and Fain is one of the few high-profile figures to openly support the president.

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Doug Betts: How the new U.S. administration may reshape the auto industry

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Jon Gordon and Maricela Gutierrez: While the steel tariffs undermine U.S. automakers, global rivals invest in the future

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Hans Greimel: What a difference a year makes, especially for bedraggled Nissan

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Andrew Fellows: As Aston Martin hits the brakes on EVs, can Adrian Hallmark steer the brand to profitability?

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Edwin Olson explores May Mobility's budding rivalry with Waymo robotaxis (Episode 292)

Following a driverless ride around Ann Arbor, Mich., the CEO and co-founder of Toyota-backed May Mobility sits down to discuss the company's plans for new deployments, its work with Lyft and more.

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