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Automotive Views

Tuesday, December 3, 2024

In our opinion: EVs should stay at forefront despite imminent gas-favoring U.S. policies

We urge automakers and their suppliers to lean into the multipronged approach of gasoline-powered, conventional hybrid and plug-in hybrid vehicles while continuing to develop and refine fully electric vehicles.

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Luca Ciferri: Stellantis' Carlos Tavares successor needs to be peacekeeper

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Dan Shine: AI set to upend F&I processes but compliance experts urge caution

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	Better Data Connects You to Better Buyers

Automotive marketing evolves rapidly, making finding new customers and keeping loyal ones complicated. Today's personalized consumer journeys mandate intelligent planning and management, including identity resolution, targeted audiences, and multi-channel measurement. The Experian Marketing Engine™ offers a coordinated set of data-driven solutions that help auto marketers develop and measure effective marketing campaigns—all backed by Experian's trusted data and dedicated automotive team.

Better Marketing Starts with Experian Automotive.

Leo Michael Cartoons

If Jaguar's "Copy Nothing" relaunch as a sophisticated electric vehicle brand falls flat on its face, it's a good bet its rebranding campaign will get the blame.

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Chris Sutton: Analyzing the prospects of Chinese auto brands in the U.S. market

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Jeff Melnychuk: Electrification is a horror show for brand loyalty

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Bot Auto's Xiaodi Hou takes his 2nd stab at self-driving trucks (Episode 278)

The founder and CEO of Bot Auto showcases his new startup, recounts his fraught experience at TuSimple and explains what it really takes to ensure self-driving trucks are profitable. Bonus: He details his passion for music, from classical to Judas Priest.

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