In the fall of 1963, Pontiac ad man Jim Wangers sold the idea of the all-new Pontiac GTO squaring off against a Ferrari GTO to David E. Davis, editor of Car and Driver magazine. The challenge was to take place in Daytona, Fla., between Christmas and New Year's Day. Wangers supplied two Pontiac GTOs for the match-up: a blue car and the featured red car.
Pontiac needed the publicity for its all-new GTO. Sales had only been moderately successful after its fall 1963 debut, and the GTO being somewhat Wangers' baby, he set out to boost sales with what might appear to be a preposterous match-up between American and Italian performance.
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