By 1940, the Graham-Paige Motors Corp. of Detroit remained in deep financial trouble. Like other car manufacturers, the company had struggled through the Great Depression, which took the hardest toll on independent car makers. Many independents went out of business during the early and mid 1930s, the worst years of the Great Depression, but Graham had been able to continue building cars. Hope for a return to prosperity had come from the company's all-new and uniquely styled 1938 Graham models, which had a forward-thrusting design that came to be called "Spirit of Motion." While the "Spirit of Motion" cars drew attention on the street and people to Graham showrooms, the cars fell short of sales expectations due to the unconventional design and the 1938 economic recession. Graham soon found it needed a less-controversial vehicle design, but did not have the financial resources required to retool and produce new body dies. In an attempt to save its ailing business, Graham used body dies acquired by the Hupmobile Co. and created a new model called the Hollywood for 1940. It was not the first time Graham had taken such a measure. To create its Cavalier models beginning with the 1936 model year, Graham paid a royalty to Reo for using its body design built by Hayes Body Corp.
Saratoga Springs, NY - The Evolution of Performance & Design: The most outstanding examples of today's high-performance automobiles are the culmination of a rich legacy, steeped in a tradition of extraordinary machines that have defined a century of automotive development. This exhibition will present a thrilling juxtaposition between the iconic vehicles of the 1920s and 30s—the Art Deco era, known for its bold geometric designs and luxurious craftsmanship—and the sleek, modern marvels of today, crafted with cutting-edge materials and futuristic lines.
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