Welcome to today's edition of the Daily 5.
When an automotive brand or marque fails to generate sales, the knee-jerk response from anyone involved will inevitably be something like "the marketing was all wrong."
Well, if Jaguar's upcoming relaunch as a sophisticated electric vehicle brand falls flat on its face, it's a good bet this bizarre rebranding campaign will get the blame. The expert reactions in this story by our affiliate Ad Age are priceless and worth the time to read.
And in case you missed it, here's the 30-second ad that goes with the campaign.
To be fair, Jaguar is seen by some as a stodgy, overrated British luxury brand with a legacy of quality problems. How do you rebuild the reputation of a brand with this kind of baggage? You're looking at it.
In the meantime, the wide variety of reactions included Tesla CEO Elon Musk, who wrote on his X platform: "Do you sell cars?"
On to more serious topics. Nissan Motor Co. is following through on its plans to cut salaried jobs in the U.S. through a voluntary retirement program. It looks like nearly 500 employees took the offer, according to our story by Urvaksh Karkaria, who first reported this buyout program in August. The Japanese automaker faces numerous financial challenges on multiple fronts. More job cuts are coming, but Nissan hasn't revealed the full extent of them in the U.S. or globally.
There was plenty of news out of Kia today. As Carly Schaffner reports, the automaker is planning to add production of its refreshed EV6 compact crossover to its plant in West Point, Ga., early next year starting with the 2025 model year.
From the Los Angeles Auto Show, we got our first look at the 2026 Kia Sportage compact crossover.
Finally, with an avalanche of coverage on potential new tariffs coming from the the second Trump administration, we wrote this editorial advocating for the best use of tariffs in the industry.
Looking ahead to Friday, we're going to take a close look at how publicly traded dealerships are faring with finance and insurance profitability. It's a mixed bag. And we'll be recapping the top five stories of the week.
That's it for now. Have a great rest of your day.
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— Philip Nussel, online editor
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