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The way consumers shop for cars has changed forever. In the wake of supply-chain challenges, the shift to digital experiences and the transition to electric vehicles, customer expectations are evolving and disrupting the industry. To remain relevant and meet customer needs, the future of automotive retailing must change rapidly and connect touchpoints across an increasingly complex shopper journey.
In this webinar, industry leaders from Volvo Car Canada, Deloitte and Salesforce will discuss how changing customer expectations are pushing brands to accelerate their digital transformations. This webinar will touch on:
Key trends driving changes in the car-buying experience.
What this new digital customer experience will look like.
How OEMs and dealers can accelerate their digital transformations.
