If the decision to hire you, hinges on a split-second decision, then why is your sales cycle fraught with traps, potholes, multiple meetings and eventually chasing?
It's the million-dollar question no one has ever been able to answer until now.
Most business owners are conditioned to believe that the more "runway" they have with a prospect, the more time they'll have to show them enough value, so they can make their hiring decision.
But is this true?
The average conversion rate of most business owners suggests otherwise.
The truth is, if you're investing your time and energy with multiple conversations, you're only lowering the number of new paying clients you can acquire.
Why is that?
Because the decision to hire you happens in a split-second decision, which the prospect makes silently in their mind during their initial conversation with you.
It's internal, not external.
You see, most of your prospects are in shopping mode.
They're out to gather information, speak to a few competitors, then go away to contemplate a decision later.
Here's the key: If you get to the truth of their situation and help them trust you right in the first meeting, you'll cut the "I'll think about it" game right out of the equation.
Consistently onboarding new paying clients requires a different mindset shift – from viewing the sale as a long series of steps – to realizing there is a single moment you need to get to, for them to agree to work with you.
What you'll discover in this new book, is that you have to shift your mindset towards eliminating old sub-conscious behaviors that you've been conditioned by the vary industry that you are in.
Defying industry norms is not for the faint-hearted, success is not for the faint-hearted either.
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