Welcome to the Daily 5 report for Tuesday, Aug. 26.
We have two stories that underscore the pitfalls automakers face when developing technology for the average car.
In the case of voice assistance, there are troubles with implementing an emerging technology that's not quite ready for a typical driver who just wants to go from Point A to Point B.
As Molly Boigon reports, consumers still complain of unresponsiveness, awkward pauses, misunderstandings and false activations in their vehicle voice communications. Rigidity, lag and clunkiness continue to undermine voice assistants, which are marketed as a safe way to navigate layered menus in the dashboard, she wrote.
But, as we've been hearing for several years, the industry may really, finally be starting to solve some of its voice woes.
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"I believe that next generation will actually close many of those consumer expectation gaps significantly," Dave Tsai, chief technology officer at Toyota Connected North America, said in our story. "We have hit a lot of those marks to be more close to human-based conversations in terms of latency as well as natural language."
As you can imagine, future improvements in vehicle voice commands will depend on some deeply technical improvements that us non-techies have trouble understanding. In the end, any improvements for Siri, Alexa or other voice functionality in our cars will be more than welcome. That is if we don't ignore or deactivate them in the first place.
To be sure, technology development failures are expensive mistakes for any automaker. A couple weeks ago we wrote about how the industry is doing more with software defined vehicles by doing less.
We learned today that Stellantis has shelved its first Level 3 advanced driver-assistance program because of high costs, technological challenges and concerns about consumer appetite, three sources told Reuters.
Stellantis in February said its in-house system, which is part of the AutoDrive program, was ready for deployment and a key pillar of its strategy, Reuters reported.
In other news, General Motors will issue a rare recall for Chevy Corvettes for potential fuel leaks, the NHTSA said in a report.
And we are focusing on Ford Motor Co.'s Lincoln brand in our latest Future Product Pipeline installment.
That's it for today. If you want to see this story in your browser, click here.
— Philip Nussel, online editor
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