Automotive Views

Tuesday, Aug. 19, 2025

In our opinion: Ford's bold leap on EVs right to focus on costs

Ford Motor Co. and CEO Jim Farley deserve some credit for the automaker's bold $2 billion bet on cheaper and less complex EVs. If the project works, it should help insulate the company from possible Chinese competitors.

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Larry P. Vellequette: Suppliers, dealership executives uneasy about rest of 2025 in the inaugural Auto Industry Confidence Index

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Mark Barrott: Don't lose sight of the bigger picture amid tariff pressures

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	Press play on summer sales with DealerFest 2025

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Leo Michael Cartoons

Ford has revealed its Universal EV Platform, expected to underpin as many as eight EV models, which will be built on an "assembly tree," where three subassemblies — the front, rear and battery platform — will run down their own lines. It's a rethinking of the assembly process that CEO Jim Farley admitted is a significant gambit for the company.

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Grace Macaluso: Pay hikes over profit sharing proves to be right course for Unifor

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Harry Campbell on how robotaxis reshape the ride-hailing business

Known as The Rideshare Guy, Campbell explores how an influx of new driverless deployments and self-driving partnerships are disrupting the status quo in the ride-hailing realm.

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