No, we're not talking about Dodge's SUV; we're talking about the obscure Ford car-truck hybrid that was created in the early '80s.
In addition to myself, the Futura's "basket handle" B-pillar caught the attention of Jim Stephenson. He thought the Futura would make a great downsized Ford Ranchero. The plus-size LTD-II based Ranchero was gone by the end of 1979, and Ford had no plan to replace it. At this time, Ford Motor Co. had to shrink all of its automobiles to the tune of billions of dollars to meet Corporate Average Fuel Economy standards, and tooling up to produce a new, low-volume Ranchero wasn't in the cards.
Stephenson ran an auto body and paint shop with his partner, George Price, in Pacoima, Calif. He convinced Price that he could build a car-truck hybrid Futura. As a result, Price bought a new Z-7 — the badge-engineered Mercury counterpart to the Futura — and Stephenson did sheet metal surgery.
The end result was spectacular. The prototype's wide "wrap over roof pillar," as it was described in a Futura brochure, became a flying-buttress sail panel that extended beyond an upright rear window. A one-piece fiberglass pickup bed that would not rust or become scratched was installed where the trunk once was. The sloped tail section of the Futura became the tailgate for the pickup truck.
Stephenson and Price showed photos of the prototype to Holmes-Tuttle Lincoln-Mercury in Van Nuys to generate interest in marketing this new Ranchero. The dealership was intrigued and showed the photos to Ford honchos in Detroit. Ford became involved and there was talk of Stephenson setting up a conversion facility near Kansas City, where the Futura was assembled. Ford even gave him engineering specifications of the Futura. Before it could go farther, Stephenson became seriously ill with a collapsed kidney and plans were halted.
As Stephenson's health somewhat improved, he contacted Bill Feldhorn, president of National Coach Products in Gardena, to produce the pickup as the company was already converting vans. Since Ford would not let Stephenson use the Ranchero name, Feldhorn named his car-truck hybrid "Durango" long before Dodge used the name on its Dakota-based SUV.
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