VW's spot caused a surge in traffic on vehicle shopping websites, while Kia and BMW had two of the game's most-liked ads.
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| |  | | | Tuesday, February 13, 2024 | | | | | | | | Subscribe today to explore top features like Future Product Pipeline & 40 Under 40. | | | | | | Advertisement |
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What makes ZF different? Simple: #Futurestarters. ZF is focused on today while making an impact tomorrow. Our team emphasizes a holistic system, including components and software that enhance the driving experience. Our latest innovation is cubiX, ZF’s chassis software solution, which creates an intelligent network that offers optimal control of longitudinal, lateral and vertical dynamics.
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| | | | | | | | | | | | | When a car shopper turns into a car owner, dealers hope they immediately become a service customer, too. That’s generally true of most owners while their car is under warranty, but as the latest CDK Service Shopper study shows, nearly half, 46%, of all car owners shopping for service won’t consider a dealership. That figure is up dramatically from last year’s figure of 37%. | | | | Read More > | | | | | | | | | | | | | | Ad Age News Editor E.J. Schultz breaks down all of the auto ads that aired during the Super Bowl. Tesla continues to cash in on other carmakers needing help to meet emissions standards. Plus, Panasonic signs a massive graphite deal for North America battery cells. LISTEN HERE >
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| | | | | | | | | | | | | | | This whitepaper from LexisNexis Risk Solutions provides insights into driver mindsets on connectivity to help automakers enhance the customer experience and connectivity strategy. | | | | Read More > | | | | | | | | | | | | | Best Dealerships to Work For | | See which dealers are going above and beyond for their staff this year. | | | | | | | | | | | | |
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