Is Pricing to Blame for Nissan Ariya's Slow Sales? The Nissan Ariya is the EV that was supposed to follow up on the early success of the Leaf, aimed at securing Nissan's EV future stateside and elsewhere. Having finally arrived in North America after a few delays, the Ariya is now facing an ever-growing cast of competitors, and more are on the way. And it's also facing a slowing EV market with plenty of range anxiety caused by charging infrastructure that is often a gamble even on modest trips. In addition, sales of the Ariya in 2023 do not appear to have hit the mark Nissan may have wanted to achieve, during an admittedly difficult year for electric vehicles. We talked to Trisha Jung, Nissan's Senior Director of Electric Vehicle Strategy and Transformation, at the Chicago Auto Show about what Nissan is doing to help the Ariya find its audience. And we learned a few surprising things about EV shoppers. |
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