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Bisa Nitip Bisa Dititp: What went wrong at Fisker?
Friday, June 21, 2024
What went wrong at Fisker?
PLUS: BMW i5 eDrive40, Polestar expansion plans, and Honda's small EVs.
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A couple of months ago Fisker signaled it might file for bankruptcy, in a move that was preceded by plenty of emergency efforts, including steep price cuts on its Ocean SUV and a sudden turn toward the dealership sales model. But Fisker had been warning for months that it was running out of cash, and conducted talks with a number of automakers looking for an investment to keep itself afloat. This week the EV startup finally filed for Chapter 11 bankruptcy protection. "Like other companies in the electric-vehicle industry, we have faced various market and macroeconomic headwinds that have impacted our ability to operate efficiently," Fisker said in a statement. But what exactly doomed the company?
Tesla has had the electric sedan market pretty much to itself for the better part of a decade. But that's no longer the case, even though the Austin-based automaker maintains a solid grip on its market share stateside, as well as in Europe. And it's finally facing some real competition in a number of segments, even though the BMW i5 is actually aiming for a spot between the Model 3 and the Model S. While thei5 M60 is the performance version of the sedan, and will overlap in price with some more expensive models, it's the single-motor i5 eDrive40 that will likely tempt more price-minded EV shoppers. How does it measure up in this relatively fresh segment? Here's why the electric 5-Series impressed us.
The electric Pininfarina Battista hypercar may have inaugurated the company's car production efforts, but its second vehicle is by no means guaranteed to be another sleek two-door with a $2.2-million price tag. The PURA Vision concept, unveiled last summer, has just received the prestigious Red Dot design award, and it's about as different from the Battista hypercar as it can get. But is it likely to become Pininfarina's next production model?
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