Should This Be Toyota's First EV Truck?
Not content with revealing just SUV and crossover concepts, Toyota brought an electric truck concept to the Japan Mobility Show, featuring a design language similar to the Land Cruise Se Concept.
And it's not even the first electric truck concept we've seen from Toyota. You might recall the Tacoma EV concept of 2021 and the more recent Hilux REVO BEV Concept.
But it's not exactly a big truck, in the same way as the Ford F-150 Lightning. Rather, the EPU concept is just about the size of the Ford Maverick, even though it has a longer wheelbase to accommodate the battery underneath.
This positioning actually makes quite a lot of sense, as automakers like Rivian, Ford, and GM have fielded pickups that are larger. The EPU, on the other hand, could be a smaller lifestyle truck for the casual truck buyer—a handy and still affordable alternative to the current Toyota bZ4X.
But is it something we could see here in the coming years?
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