Pininfarina Goes Double-Donk with New e-LUV PURA Vision Concept Pininfarina's latest concept lands somewhere in between a sports coupe and an SUV—a popular body style these days. And, of course, it's electric.
The company took the wraps off the PURA Vision e-LUV concept, which stands for "electric luxury utility vehicle." And on its face it offers a mix of quite a few modern design trends—including not only gullwing doors, but also suicide doors.
"PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina," said Paolo Dellachà, Automobili Pininfarina CEO. "In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle."
Putting aside the question of just how many doors are too many doors for a coupe, the e-LUV promises to be more than a design statement sitting on massive 23-inch wheels.
We'll get a closer look at this concept at The Quail in a couple of weeks, but for now, the interior gives a more telling preview of what we could see from Pininfarina, and from other luxury EVs, in the near future. |
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