Car of the Week: 1930 Pierce-Arrow

A Pierce-Arrow hits the mark, Fall Jefferson marks46 years, Iola Car Show sees record numbers and Luigi Chinetti Jr. in Chattanooga.

Not rendering correctly? View this email as a web page here. Car of the Week: 1930 Pierce-Arrow Many automobile companies used elegant or flashy ads to sell new cars, but there's nothing quite so eloquent and persuasive as the "Pierce-Arrow Proclamation." While Packard said, "Ask the man who owns one," and Cadillac claimed to be the "Standard of the World," Pierce-Arrow skipped slogans and catchy gimmicks to promote its Classic hand-built automobiles. In selling its cars during 1930, Pierce-Arrow, of Buffalo, N.Y., chose advertising prose to be read as literature: "In extending its Straight Eight line to meet every latest demand of the fine car market, Pierce-Arrow opens the 1930 season with an array of motor cars which again easily qualify as America's finest," boasted one of its ads following the stock market crash of 1929. See More Make your car our "Car of the Week"  If you've got an old car you really love, we want to hear about it! Click here to submit your ride! Madison Classics Swap Meet & Car Show celebrates 46 years in Jefferson Jefferson, Wisc. - Fall is on its way and so is the 46th Annual Jefferson Swap Meet & Car Show on September 22- 24. Madison Classics has always strived to provide a great place for auto enthusiasts to buy/sell/display a variety of auto related items and vehicles. The very first Madison Classics Spring show was held in February of 1977 at the Dane County Coliseum in Madison, Wisconsin. The day of the swap meet it snowed over 6", but nonetheless a swap meet was born! After a few years in Madison, Gary Esse (founder of Madison Classics) decided he wanted to find a better venue and found a very promising fairgrounds just 28 miles away in Jefferson, Wisconsin.  See More One for the record books: Iola 2023 Blessed with stellar weather, IOLA '23 was a record-breaker with 134,000 visitors. By all accounts, the 2023 Iola Car Show in Iola, Wis., was a barn burner. Attendance at the July 6-8 event reportedly squeaked past the 134,000-person mark to land at 134,008 in total, according to show officials. The show car areas were, indeed, bursting at the seams, with vehicles displayed in the traffic rows between the regular show car spaces as officials looked for places to park owners' vehicles on Friday. See More Luigi Chinetti Jr. selected as Grand Marshal of Fourth Annual Chattanooga Motorcar Festival October 13-15 Luigi Chinetti Jr. to be Grand Marshal, racing champion Brian Redman returns as Grand Ambassador, Corky Coker and Lyn St. James to be recognized as Grand Marshal Emeriti at the 2023 Chattanooga Motorcar Festival. CHATTANOOGA, Tenn. – Luigi Chinetti Jr., who grew up tagging along with his parents to races such as the 24 Hours of Le Mans, where his father Luigi Sr. had won three times, has been named Grand Marshal of the 2023 Chattanooga Motorcar Festival. Luigi Jr. went on to make his own mark on the sport and business as a racing driver and designer. The fourth annual event, sponsored by Millennium Bank and held in the heart of the City of Chattanooga, is scheduled for October 13-15, 2023. See More Subscribe Now to the Highest Frequency Publication for Die-Hard Car Lovers! Your subscription to Old Cars includes: All the recent news from around the old car hobby Coverage of all the important collector car auctions and shows Classifieds including expert advice SUBSCRIBE NOW! Active Interest Media 2143 Grand Ave Des Moines, Iowa, 50312 United States You received this email because you are subscribed to Old Cars Weekly eNewsletter. Update your email preferences to choose the types of emails you receive.