Stay disciplined on EV pricing | Japan's big 3 turn to the future | Canada's mineral advantage over U.S. | Bollinger's B4 takes shape | Making Super Bowl ads effective | Exploring battery challenges

Tesla may be slashing prices on its popular EVs, but new and legacy automakers in the early, unprofitable phase of ramping up EV production should resist following suit.

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Tuesday, February 07, 2023 Editorial Automakers should stay disciplined on EV pricing   Read More > Subscription Required Commentary JAMIE BUTTERS: Japan's big 3 turn to the future   Read More > Advertisement How Adaptive Costing Fuels Profitable Decision-Making No one is immune to inflation and supply-chain disruptions—especially in the auto industry. But the difference between cruising and crashing is treating cost and margin intelligence as strategic functions rather than accounting ones. This ensures you’ll be better equipped to respond to global economic changes.   Learn how to minimize risk and maximize agility with our guide to adaptive costing models Read more. Commentary DAVID KENNEDY: Canada’s minerals advantage over the United States? Regulatory speed   Read More >   Leo Michael Cartoons MORE CARTOONS > Subscription Required Commentary RICHARD TRUETT: Bollinger's B4 takes shape and hits the road   Read More > Subscription Required Guest Commentary JON EVANS: How Super Bowl ads can establish positive brand ties   Read More > Shift: A podcast about mobility Celina Mikolajczak explores the battery challenges ahead in the EV transition (Episode 184) Lyten’s chief battery technology officer discusses the limits of conventional lithium ion technology, the arduous process of manufacturing battery cells and how she dreamed of batteries during her time at Tesla.   Read More > Subscription Required Letter to the Editor Dealers, focus on relationship selling   Read More > Subscription Required Letter to the Editor Service retention key for nonprime buyers   Read More > Subscription Required Letter to the Editor Honda needs to be bold and brave   Read More > VIEWS FROM AROUND THE INDUSTRY I’m going to still drive the same vehicle I am now in 2040. I won’t be alone. Chris Reed, The San Diego Union-Tribune (Jan. 27) With China at the wheel, America’s EV journey may be a bumpy ride Orit Frenkel, The Hill (Jan. 27) Biden’s green-energy mineral lockup Editorial, The Wall Street Journal (Jan. 29) California electric car sales are zooming. Too bad they’re mostly Teslas Editorial, Los Angeles Times (Jan. 29) California’s radical effort to transform America’s auto industry: Not your forefathers’ idea of federalism Steven G. Bradbury, The Heritage Foundation (Jan. 30) This is Toyota’s boldest EV rebranding exercise yet Anjani Trivedi, Bloomberg (Jan. 30) 2023 is a fork in the road for bold action to accelerate clean transportation Margo Oge, The Hill (Jan. 30) Report concludes that California EV plan is a fantasy Editorial, Las Vegas Review-Journal (Jan. 31) Here's why free electric car charging should be banned Tom Moloughney, InsideEVs (Jan. 31) A responsible supply chain and circular economy for batteries will be critical for EVs and electric utilities Steve Christensen, Utility Dive (Jan. 31) Cut red tape and foster EV innovation Bill Chin and Siddharth Dalal, Richmond (Va.) Times-Dispatch (Jan. 31) Europe needs to dial down its anxiety over the Inflation Reduction Act Zach Meyers, Politico (Jan. 31) Beware the great battery industry fallacy Robin Harding, Financial Times (Feb. 1) Tesla’s dominance of the electric car market must be challenged Thom Groot, FleetNews (Feb. 2) Move over, Tesla. Old auto is locking in lithium, too Liam Denning, Bloomberg (Feb. 3) Send your questions and comments to AutomotiveViews@autonews.com CORPORATE SUBSCRIPTIONS Find out how you can save on access to Automotive News for your entire organization. LEARN MORE TODAY This email was sent to bimoharjanto.ankerbellok@blogger.com Manage My Account | Contact Us   © 2023 Automotive News 1155 Gratiot Ave., Detroit, MI 48207-2997 United States Privacy Policy | Terms and Conditions | Unsubscribe