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Thursday, June 30, 2022

Steering high-intent customers into dealership I Must-know automotive phone trends

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Thursday, June 30, 2022

Succeeding With Data – A Dealership Guide To Customer Data Platforms

Get the insights into why your dealership needs a customer data platform for picking up where equity, data, and your CRM leave off.

Auto Dealer Marketer's Manual

Download GroundTruth’s Auto Marketer’s Manual for insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.

Data Study: How The Rise In Service Impacts The Phone

Many dealerships have recently made an intentional shift to put greater emphasis on their Service Departments in light of vehicle inventory shortages.

Understand The Buzz Around Data Science At Your Dealership

Dealers have heard of universal terms such as artificial intelligence or data mining. Still, a few types of data-related technologies can create both confusion and a tendency to associate them with hype than with the underlying capabilities that created the buzz in the first place.

Data Study: The 6 Must-Know Automotive Phone Trends

In this highly anticipated data study, Car Wars presents the top six phone trends compiled from analyzing millions of phone calls across thousands of dealership partners.

How GroundTruth helped Toyota steer high-intent customers to their dealerships

Toyota is no stranger to innovation which is why a partnership with GroundTruth to test our Cost Per Visit model was a natural fit. Looking to drive visits to specific dealerships, Toyota and their agency partner Saatchi & Saatchi leveraged our industry-leading location data to optimize reach and maximize campaign effectiveness by only paying for verified visits.