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The future of the automotive industry has changed, transforming traditional car companies into mobility companies. The value of connectivity is continuously growing to include the vehicle, driver, passenger, dealer and OEM.
In this webinar, you'll hear from industry experts at Salesforce, including Vala Afshar, chief digital evangelist; and Scott Mattoon, director and industry advisor automotive. Komal Balakrishnan, associate partner at IBM, and Luis Natal, partner industrial auto sector at IBM, also will join them to provide keen insights into the mobility transformation, the changing direct-to-consumer interactions, automation and the experiences per mile (EPM) index.
BY ATTENDING THIS WEBINAR, YOU'LL UNDERSTAND:
The industry shift from vehicle-centric to customer-centric.
How connectivity enables direct-to-consumer interactions.
