Putting on Airs: Lucid Needs to Sell More Cars, but How?
Lucid captured the EV range crown a couple of years ago, setting a bar that's going to be hard to top for any EV maker. But now the startup is having to contend with serious headwinds, seemingly prompted by a slowdown in overall EV demand.
And Lucid now faces competition not only from Tesla, but from Mercedes-Benz and BMW in the luxury EV sedan segment.
One difference, perhaps, is that you have to proactively seek out Lucid—you can't just drop by a local dealership in some small town to kick the tires. And they're not cheap.
But do the various versions of the Air sedan offer a superior driving experience to its rivals to justify the price and the risk of betting on a new EV maker?
That's one of the things we wanted to find out when we went to test out all four versions of the Lucid Air sedan.
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